Senior Marketing Manager

Location US-IL-Downers Grove
Job ID
2018-97944
Institution
Chamberlain University
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

The Senior Manager Marketing – New Programs for Chamberlain University will be responsible for analyzing potential new programs, conducting market research, & developing a launch plan should a program be approved. 

 

This position will report to the Director of Online Programs.

Responsibilities

 

  • Responsible for creating the value proposition for a new program. This includes doing competitive research, market trends, and launching market research.

  • Identify features and benefits for programs along with consumer motivation.

  • Provide point of view on program, consumer mindset, and approach to launch in market.

  • Work closely with the finance team to understand the market conditions, financials, and industry criteria.

  • Responsible for providing SWOT analysis along with understanding the benefit to CU along with any drawbacks (cannibalization rates/enrollment targets).

  • Develop go to market strategy along with a detailed marketing plan that includes paid, owned, and earned media.

  • Guide day-to-day execution for new program through launch.

  • Partner with marketing leaders to ensure paid, owned, and earned tactics are being utilized effectively applications and enrollments for DeVry and Keller.

  • Lead post launch analysis of new program (success of the launch, enrollments, consumer perceptions, etc.).

  • Completes other duties as assigned..

Qualifications

 

  • Undergraduate degree required, MBA preferred.
  • 5-8 years in marketing, consulting, and/or business development.
  • Extensive experience with market research and consumer insights.
  • Thorough knowledge with use of offline and digital media as a direct response lead generation tool.
  • Innovative thinker, collaborative team player and strong communicator.
  • Attention to detail and strong problem solving skills.
  • Strong ability to manage the work and lead agency resources.
  • Experience with paid and earned media.

 INDEED1

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today

Who We Are

Chamberlain College of Nursing is a rapidly-expanding college rich with opportunities for growth and offering competitive wages and benefits. If you enjoy being a part of an exciting team and working in a collaborative, dynamic environment, then Chamberlain College of Nursing might be right for you.

We believe in taking care of those who take care of others. We offer a wide range of benefits that are intended to meet the diverse needs of our colleagues. Whether it's advancing your career, maintaining a healthy lifestyle or saving for retirement, our comprehensive benefit offerings can help you reach your goals.

As an educational organization, we also support and encourage colleagues to further their educations by offering tuition assistance and seminars through our Leadership Development Center.

If you are ready to join an institution like ours, we welcome you to apply.

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