• Director, Marketing (Online Programs)

    Location US-IL-Downers Grove
    Job ID
    2017-95192
    Institution
    Chamberlain College of Nursing
    Department
    Marketing
    Employment Type
    Regular Full-Time
    FLSA Status
    Exempt
  • Opportunity at a Glance

    The Director of Marketing for Online Programs is responsible for managing the largest revenue generating segment of Chamberlain University, driving the growth for online post-licensure nursing and health professions programs.

     

    As the strategic lead & marketing subject matter expert for online programs, this role manages a portfolio of degree programs, owns the consumer journey for each program, establishes differentiating positions, and promotes key features and benefits to achieve a competitive advantage.

    Responsibilities

    This role will need to drive extraordinary student experience consistent with Chamberlain’s culture of care by working collaboratively with academics, admissions and student services to develop and execute marketing and communication strategies for prospective and current Chamberlain University students.  


    Responsibilities:

    • Establish points of differentiation and key messaging at the program level to drive consideration of Chamberlain and our programs
    • Tracks and evaluates inquiry mix and recommends actions to increase inquiry flow and conversion funnel
    • Development of an intentional online program student experience strategy 
    • Track and evaluate competitors in order to maintain competitive advantage and identify opportunities for differentiation
    • Supervises and directs efforts of online program marketing team
    • Collaborates with admissions on outreach, messaging, and conversion strategies
    • Partners with student services, program deans and directors to craft and implement communication plans
    • Supports new program planning and development and manages research for program expansion initiatives
    • Analyzes marketing performance data and develops strategies to continuously improve and optimize inquiry generation and conversion efforts  
    • Monitors and updates Chamberlain online program web experience working closely with the broader marketing team to operationalize
    • Works closely with Adtalem Digital Center of Excellence to develop and execute annual media plans necessary to achieve annual growth targets
    • Composes message platforms for online programs
    • Assures all communications are compliant and meet brand guidelines
    • Analyzes student satisfaction data, convenes working groups to foster improvements, and oversees implementation of process and experience improvements
    • Completes other projects and duties as assigned

    Qualifications

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    • Bachelor’s degree required, preferably in marketing or a related field
    • Seven to ten years of marketing experience in a corporate marketing or advertising agency environment
    • Direct and digital marketing experience is required
    • Proven local marketing experience is required and experience working in an inquiry generation setting for a direct sales force is a plus
    • Strategic thinker but also a tactical leader is required for success
    • Educational or healthcare experience an advantage, but not required
    • Excellent project management skills with the ability to manage multiple projects simultaneously
    • Strong leadership and communication skills

     INDEED1

    We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

     

    Who We Are

    Chamberlain University is a rapidly-expanding university rich with opportunities for growth and offering competitive wages and benefits. If you enjoy being a part of an exciting team and working in a collaborative, dynamic environment, then Chamberlain University might be right for you.

    Through Chamberlain Care®, we believe in taking care of those who take care of others. We offer a wide range of benefits that are intended to meet the diverse needs of our colleagues. Whether it's advancing your career, maintaining a healthy lifestyle or saving for retirement, our comprehensive benefit offerings can help you reach your goals.

    As an educational organization, we also support and encourage colleagues to further their educations by offering tuition assistance and seminars through our Leadership Development Center.

    If you are ready to join an institution like ours, we welcome you to apply.

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