Field Marketing Manager

US-IL-Downers Grove
Job ID
2017-90715
Institution
Chamberlain College of Nursing
Department
Marketing
Employment Type
Regular Full-Time
FLSA Status
Exempt

Opportunity at a Glance

You will work in close alignment with Chamberlain University's healthcare business development team to enhance their partner value proposition and to develop B2B and B2C marketing plans and activation. You will create and implement campaigns to secure new partnerships, maximize the effectiveness of existing partnerships, and ensure inquiry goals are achieved.

 

Responsibilities

  • Create and execute field marketing programs in coordination with the healthcare business development team including field events and partner programs
  • Craft sales activation tools including sales presentations, collateral, emails, and digital sales solutions
  • Serve as the marketing point person for our healthcare business development team
  • Work with the CRM team to create personalized contact strategies and messaging for prospective partner students
  • Partner with customer insights team to conduct research on target audiences to better understand partner needs and drivers and to inform messaging
  • Collect and analyze data to uncover insights and trends that drive program improvements
  • Research and track competitor offerings to inform partner offerings and to maintain Chamberlain’s competitive advantage
  • Develop relationships with healthcare business development team and maintain ongoing communications and rapport
  • Plan, organize and manage all North American event/tradeshow participation, including pre-and post-event marketing activities
  • Manage trade show budgets and deploy marketing spend efficiently
  • Complete other projects and duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • A Bachelor’s degree
  • 5 or more years of marketing experience in a B2B environment
  • Excellent written and verbal communications skills including effective presentation and public speaking skills
  • Proven interpersonal skills and the ability to market, sell, and communicate Chamberlain’s programs to a wide audience
  • Ability to be effective within work groups and individually
  • Ability to create and implement new initiatives
  • Strong problem-solving skills
  • General PC and Microsoft Office skills
  • Ability to travel up to 25% domestically including overnight stays

INDEED1

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today.

Who We Are

Chamberlain College of Nursing is a rapidly-expanding college rich with opportunities for growth and offering competitive wages and benefits. If you enjoy being a part of an exciting team and working in a collaborative, dynamic environment, then Chamberlain College of Nursing might be right for you.

We believe in taking care of those who take care of others. We offer a wide range of benefits that are intended to meet the diverse needs of our colleagues. Whether it's advancing your career, maintaining a healthy lifestyle or saving for retirement, our comprehensive benefit offerings can help you reach your goals.

As an educational organization, we also support and encourage colleagues to further their educations by offering tuition assistance and seminars through our Leadership Development Center.

If you are ready to join an institution like ours, we welcome you to apply.

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